Marina Kalika

Author's details

Name: Marina Kalika
Date registered: November 20, 2013
URL: http://www.apriso.com

Biography

Marina Kalika is our product marketing guru; she came to us from Xerox Corporation, where she managed every aspect of the product lifecycle: from requirements gathering to development to marketing, sales and support. Marina’s passion is our customers, and she is best in translating our product features and functions into the succinct marketing message that customers at large can appreciate and consume.

Latest posts

  1. Big Data without Context is Just a Big Mess — November 20, 2013

Author's posts listings

Nov 20 2013

Big Data without Context is Just a Big Mess

Big data is a popular topic, but in order to make sense out of it and truly add value, this data must be presented in context to improve business performance

Permanent link to this article: http://www.apriso.com/blog/2013/11/big-data-without-context-is-just-a-big-mess/