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Webcast: Reap ROI from RFID
International Paper deploys RFID, shares benefits with business partners
Sooner or later all manufacturers will have to deploy RFID. While customers are making use of the technology mandatory, it doesn't have to be a necessary evil. Some early adopters have figured out how to turn RFID into a strategic business tool.
Learn how Apriso’s customer, International Paper’s ASURYS business group, has used RFID as a customer service solution to improve business processes, boost operational efficiency, and improve relationships with supply chain partners.
In addition to International Paper, Apriso has delivered RFID-enabled solutions to other industry leaders, allowing them to adapt quickly to RFID mandates and internal cost savings initiatives. Tune in to learn more about the key benefits of deploying an RFID solution.

The Presenters
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Beth Enslow
Senior Vice President
Enterprise Research
AberdeenGroup
Beth Enslow spearheads Aberdeen’s supply chain research practice. Through benchmark research, she analyzes how companies can enhance their business performance by reshaping their supply chain and global trade processes and technology strategies. Prior to joining Aberdeen, Enslow was senior vice president of strategic development for Descartes, a global supply chain software company. At Descartes, she led client engagements and development programs in areas such as RFID, supply chain visibility, wireless-enabled transportation management, and inventory performance management. Other past positions include research director at Gartner, Inc. Enslow also is a lecturer on supply chain technology at York University’s Center for Supply Chain & Logistics Management in Toronto.
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Mark Brown
Project Manager, Systems and Services,
International Paper,
ASURYS
Mark joined the ASURYS team in July of 2002 and has more than 15 years of industry experience developing lasting technology solutions. As project manager for systems and services at International Paper ASURYS, Mark is engaged in RFID implementations and pilots performed by ASURYS at various levels. His duties include solutions architecture, user education, troubleshooting and support, pre-sales engineering and vendor management. He brings enterprise-level technical expertise, blended with project management experience and hands-on hardware implementation and support excellence. Mark is an active member of the EPC Global ATP WG, which is helping to develop the standards that tags, readers, antennas and testing facilities will measure against for EPC certification. Mark participated as a subject matter expert in Phase I (Job Task Analysis) for CompTIA's upcoming RFID+ certification initiative. He is also a member of the RFID+ Cornerstone Committee. |
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Tom Comstock
Senior Vice President of
Product Marketing
Apriso
Tom brings 20 years of manufacturing software marketing and sales experience to Apriso. Most recently, Tom was VP of Product Marketing at Brooks Software, a $120M software division of Brooks Automation, which focuses on real-time execution software for high tech manufacturers. Previously, he held VP of Marketing roles at Sequencia Corporation, a leader in PLM and automation for batch manufacturing companies, and at Promis Systems, a leader in MES systems for semiconductor manufacturers. Tom also provided sales and marketing leadership to Palette Systems and worked in electronics manufacturing with Consolidated Micrographics. Tom received his BA from UCLA, Masters from UC Berkeley, and his MBA from Pepperdine. |
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Sidney Hill
Moderator, Executive Editor
Manufacturing Business
Technology |
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