Regulatory compliance: from 'necessary evil’ to ‘competitive advantage'
British American Tobacco uses product traceability as a competitive weapon

There is no way around it: Governments across the globe now require manufacturers to keep detailed records about production processes. But these mandates don’t have to be a burden.

British American Tobacco (BAT) found that gathering detailed data on all products as they flow through the supply chain gave it better insight into which of its plants were most efficient, and which ones needed to boost productivity. The company also is better able to manage shifts in customer demand because it always knows which materials are located at its various facilities. If necessary, BAT can make quick changes to any of its production lines in response to new orders.

In addition, BAT always knows that the right ingredients are being used in every product. That not only satisfies government regulators—its also gives customers confidence in the quality of every BAT product.

BAT’s successful product tracking and traceability program runs on an information technology platform that gives it centralized control over its entire supply chain, while also affording the flexibility to quickly adjust processes in response to current business conditions.

Attend this broadcast to learn the secrets of using information technology to transform a regulatory compliance program into a strategic business tool.

Phil Harris, Global MES Project Manager, British American Tobacco
Tom Comstock, Senior Vice President of Product Marketing, Apriso

Sidney Hill

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